Keep a client long term
Challenges in maintaining client loyalty!
Keeping a client long term can be challenging. In today’s environment, clients are constantly seeking greener grass on the other side. Especially within the digital marketing industry. It’s quite common for businesses to switch agencies as often as they change their pants. Well, not exactly, but it’s becoming a new trend. A decade ago, you would choose a marketing agency, and the business would stay loyal to it for years.
Of course, if the customer isn’t satisfied with the agency’s results, it’s a valid reason to switch. However, sometimes the results are excellent, but the customer doesn’t feel satisfied with the collaboration. How come?
This is why your clients parting ways with you
The most common reason for this is that you forget to communicate with your client. You become so absorbed in their project, work passionately, and deliver results, but you forget to keep them in the loop. This leaves the client with the impression that you’re not actively working and often leads to them parting ways with you.
So, it’s essential to track when you last contacted all your customers.
Is there any simple solution to keep your clients loyal?
Need a tool for this? It’s a feature available in the task and time management platform of AgencyManager.io. It’s free to use for one user and offers a 14-day free trial for agencies.
Get your clients to sign out of Tinder today!
